Like so many parents, Beth Eagleson has grown weary of that question, the sign that another school fund-raiser has arrived, invariably requiring that she do much of the selling for her sons in elementary and middle school.
"Someone is always trying to raise money," says the
Like Ms. Eagleson, many parents gripe about fund-raisers -- the time required to sell and deliver the products, the time taken away from classroom studies, and that some go to pay for events like school dances instead of educational needs. Chief among the complaints: the fact that schools often receive, on average, less than 50% of the money raised, according to the Association of Fund-Raising Distributors & Suppliers, a trade group. The rest goes to the for-profit fund-raising companies supplying the products.
"Parents are tired of getting hit up by fund-raisers," says Ms. Eagleson.
It is a backlash reverberating in many homes across
It's not just parents who are disenchanted. A survey to be released today by the National Association of Elementary School Principals reports that 64% of school principals would stop fund-raising if they could, worried that the duties have become too much of a distraction, place too much pressure on young children to sell, and are burdensome to teachers and parents.
HOW TO FUND-RAISE
Here are some tips on raising money for your kid's school:
• Be informative. Surveys show schools raise more when detailing a specific need -- such as funding a music program.
• Use technology. Internet sales make ordering and delivery easier, and emails reach more people than phone calls.
• Be creative. Parents are rebelling against traditional fund-raisers; consider other options, such as business directories and home tours.
Now, some schools and parents are taking action against traditional fund-raisers, each of which, on average, raises about $3,000 for schools, according to the industry group. Instead, they're donating money and gift cards directly to teachers, skipping fund-raisers altogether and giving cash to schools, and, in some cases, starting new fund-raising businesses that are also attracting interest from schools around the country.
Ms. Eagleson, for one, says she has become "the school jerk" because she no longer lets her nine- and 14-year-old sons, Cooper and Nathan Reynolds, participate in fund-raisers. Instead, she donates cash and gift cards directly to their teachers so they can afford supplies for the classroom.
When Kathy Hernandez took over as PTA president in 2002 in La Cañada Flintridge,
She is now PTA president at a local junior high that runs just one fund-raiser a year, a home tour, in which four locals open up their houses for the day to people who buy tickets that cost between $30 and $35. "This takes less parent time to raise a similar amount of money," says Ms. Hernandez.
The spelling challenge, says PTA president Nadine Davis-Green, "is now our No. 1 fund-raiser, so that we don't have to ask parents to sell other stuff."
The upshot: Even as fund-raisers proliferate, industrywide sales of products sold at these events are falling. The latest data show sales dropped 11%, to about $3.7 billion, between 2001 and 2005, according to the Association of Fund-Raising Distributors & Suppliers. Of that amount, schools kept about $1.7 billion.
Yet traditional fund-raisers are likely to remain part of the educational landscape, given that governmental cutbacks mean schools must tap other sources to pay for programs and services that otherwise would wither. Fund-raisers have become "a necessity," says Cheryl Baughn, the principal of
"To maintain the technology and other programs to the level that students deserve, we have to do fund raising," Dr. Baughn says.
The association of principals survey shows that 76% of schools expect to hold between one and five fund-raisers during the 2007-08 school year -- and 3% of schools could hold as many as 15.
Recently, a crop of new Web sites has popped up, hoping to benefit from the parental backlash. Gene Haba, whose daughter attends the
More than 80% of the businesses listed in the
Last fall, the
Later this year, Denver-based Game 7 Entertainment Inc. is set to launch a new fund-raising model, called pledgeplay.com, built on Internet gaming technology. Kids and parents will be able to solicit donations by sending emails to friends and family who, for their contributions, will be able to play a range of videogames built for everyone from kids to retirees. The company expects that schools will be able to keep about 80% of the money raised.
Charles Best, a former high-school social-studies teacher from the
Meanwhile, Entertainment Products Inc., a unit of
The problem in California is that none of our property tax money goes to public education, unlike in states like NY. We need to raise funds just to run the school properly.
Our school needs to raise over $350k annually just to function!
Post a Comment